Winter feels like a pause button on the world—a hush of snow, the crunch of frost, and the electric energy of holiday lights cutting through the dark. Meet Winter '25: Frosty & Bright—a collection that refuses to hibernate. This season is about taking up space, wrapping yourself in bold joy, and wearing your mood on your sleeve (literally).
We’ve invited content creators to showcase how to trade subtle earth tones for main-character energy. Whether you’re braving a snowstorm or just the freezer aisle, this collection turns cold days into high-fashion moments.
A Very Elf-Green Statement
This season, green isn’t just a festive color—it’s a power move. We’re channeling the energy of "Frosty Bright" with textures that beg to be touched. Think plush velvet puffers that shimmer like wrapping paper and shearling-lined coats that mix vintage vibes with modern warmth.
It’s about dressing like a present but feeling like the boss. Pair a structured corduroy skirt with slouchy leg warmers, or let a massive emerald coat do all the talking. As the manifesto says: Green is not just a color—it’s a mood, a movement, and a warning.
Infinite Characters, One Color
Who said the "winter blues" had to be sad? We are rewriting the script with electric azure and playful silhouettes. This part of the collection is for the dreamers and the storytellers. It flirts with frostbite but keeps the warmth tucked beneath oversized layers and whimsical knits.
From cardigans adorned with quirky patches to billowy white trousers that mimic soft snowdrifts, these looks are designed for comfort without sacrificing personality. Add a pair of fuzzy boots and a beanie, and you have an outfit that says "I'm cozy" and "I'm iconic" at the same time.
Own the Freeze
This isn’t just dressing for the weather—it’s dressing for the memories you’re about to make. A world where every shade of green highlights a shade of you, and every blue knit tells a new story.
So grab your warmest coat, embrace the chill, and step into winter with a little frost, a lot of brightness, and infinite character.
